Target Loves Every Body - A Good Start, But Is It Enough?

Jun 15, 2015

Target's new swimwear campaign is a great start towards celebrating body diversity. But is it enough?


Pros:
1. I love that we start the video by talking about our favorite body parts. Let that shine ladies!

2. Target had a huge scandal last year with a disastrously poor photoshop job. On a swimsuit! The poor model was reduced to no lady parts and a skin spike under her armpit. Not even kidding, take a look. Where other companies would say "sorry if we offended anyone" and keep on their merry way, it's refreshing to see that Target took the issue to heart and celebrated real women this year (was that so hard?).

3. Zanna Roberts Rassi, Senior Fashion Editor at Marie Claire and our host for the campaign, does a great job walking us through what makes each swimsuit work for each body type (given that she can only get in a few sentences for each).

4. These "real women" are popular bloggers, and I'm always excited to see a woman who makes her own way. In fact, I often attend Simply Stylist events here in LA! Check out all the bloggers/swimwear models here:
Cons:

1. The talky parts of this video feel a bit forced. I recognize that this is an ad, but I'd love to hear more from the bloggers about what made them feel great about the suit they chose.

2. At first glance, we have three women who look a LOT alike, one Latina woman with a classically great body, and one black woman who doesn't fit the mold. I understand that some women are "athletic" and others have "long torsos," but where are the women with tattoos? With red hair? In a wheelchair? I think we can do better. Chanté is gorgeous, show me more people like her! But I can't judge, Chanté herself told Buzzfeed, "'Being the only plus-size girl in this swimsuit campaign really challenged my confidence. And to be honest, I never felt more confident in my life."

Is this campaign all about celebrating body diversity? No. Is it a step in the right direction? Absolutely yes. Nice job Target!

What do you think? I'd love to hear your thoughts in the comments below!

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