Friday Favorites: Down Syndrome Model Madeline Stuart Gets Her Own EverMaya Bag

Aug 14, 2015

Remember when EverMaya and Madeline Stuart stole our hearts? Now Madeline has her own handbag, and we need one.

TAMMY-SWALES-STUDIO-EVERMAYA-MADELINE-STUART-The Madeline - Hello, Handbag

With this new bag, appropriately called The Madeline, Stuart joins the likes of household names like Grace Kelly, Jane Birkin, Sofia Loren and Alexa Chung with an eponymous bag to her name.

In an exclusive interview, EverMaya president Damian Graybelle told us:


"Making the decision to hire Madeline Stuart to be the face of our brand was probably the best one that I have made thus far as President of EverMaya. I initially thought that we were providing Madeline with an opportunity to help realize her dreams, when in fact she is helping us to realize ours.

I never expected that our campaign with Madeline would have such an effect on people. We had so much fun during our photo shoot this past week with Madeline. She is full of life and you can't help but smile as she comes over to hug you or give you an emphatic high five.

Our inspiration for creating a new line of handbags named after Madeline Stuart has been all of the parents with special needs children who have reached out to us and expressed how they have been so moved by our initial campaign with Madeline. That told me we needed to do more. And that's why we have committed to donating 5% of all sales of 'The Madeline' handbag line to the National Down Syndrome Society."

TAMMY-SWALES-STUDIO-EVERMAYA-MADELINE-STUART-The Madeline - Hello, Handbag

Did we mention Madeline Stuart's EverMaya campaign was recently featured by Mashable? This is a BDF (big effing deal). Madeline is about to be the biggest name in fashion - don't forget you met her here first!



Want to be the first to get your hands on The Madeline? EverMaya will be at NY Now this Saturday, August 15th. They'll be at booth 551, tell them Hello Handbag sent you!

TAMMY-SWALES-STUDIO-EVERMAYA-MADELINE-STUART-9e

You deserve a bag that makes you this happy. If you can't make it to New York this weekend, keep an eye out for it on EverMaya's website. Or follow @hello_handbag on Twitter to find out the minute The Madeline is available.

What do you think of Madeline Stuart's new bag? How would you style this? Sound off in the comments below!

Photo credit: EverMaya / Tammy Swales Studios

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