"Finally Free" - Caitlyn Jenner and MAC Unveil Your Favorite New Lipstick

Feb 28, 2016

Caitlyn Jenner's new Finally Free lipstick is a must.

Finally Free will make you feel beautiful. It will also make the world a better place. And it costs less than $20. It's basically the best thing ever.
Finally Free is the first product from a new collaboration between Caitlyn Jenner and makeup powerhouse MAC. It's a gorgeous everyday nude with enough color in it to feel pretty without going overboard. 100% of the proceeds (yes, all of the proceeds!) will go to the MAC AIDS Fund Transgender Initiative.

This collaboration is a brilliant way to bring much needed awareness - and funding - to an important social issue. MAC is known for both quality and social responsibility, both of which breed customer loyalty. On average, every person who goes in to buy one product leaves the store with nearly three. 250,000 brides-to-be come to MAC every year for their wedding makeup. And Viva Glam has generated more than $270 million people living with and affected by HIV/AIDS.

For Jenner, the collaboration was a no-brainer. Her goal is to create a beautiful product that women will reach for over and over again - after all, change making costs money. As she says in an interview with MAC"It comes down to finances. It drives you crazy, but you’ve got to have financing. I was with the LGBT Center in New York, and they have a Trans Latina group. They do wonderful work, I mean, wonderful work. They’re out there helping sex workers get off the streets. They’re doing HIV testing, which is a big problem in the trans community because of the survival crime of doing sex work. So I asked, “What’s your budget?” The whole budget for the entire year is $10,000. I was shocked."

I hope this collaboration funds the Trans Latina group and more for many many years to come.

Finally Free Caitlyn Jenner lipstick - photo courtesy of MAC

Finally Free will be available on April 7th for $17 from the MAC website.
Learn more about the collaboration here.

Photo courtesy of MAC.

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